Our Story

Founded in 2011 by brothers John and Ben McNeil from Spring Lake, Michigan, Wet Mitten Surf Shop is truly a family affair in that it is family owned and operated and inspired by family experiences.  

Growing up along the shores of Lake Michigan, we learned a love of all things water from an early age, surfing, windsurfing, paddling, sailing, water-skiing and diving along-side our parents, grandparents, aunts, uncles and cousins.  In all of our experiences outdoors and in the water, the underlying theme for us is spending time with family and friends doing what we love.  Since opening Wet Mitten, we've always done our best to develop our team and our business with that in mind.  From a business perspective your basic goals are to stay in business and grow, and the way we've done that is by channeling our experiences to create a family like atmosphere, starting with our team and extending to our loyal customer base.  

From our easy-going yet professional and knowledgeable team, to our product offerings which we've honed over 5 years of extensive research and experience, our goal is to share what we have to offer and introduce you to entirely new activities, or simply keep you properly geared up so you can continue to do what you love.  

Please don't hesitate to reach out to us at any time with questions or comments.  We'd love to hear from you!

Owner: ben@wetmitten.com  - Team: surfshop@wetmitten.com  - Phone: 616-844-3388

Hang loose, and have a great day!

Team Wet Mitten