Explore Michigan's Other Half
Questions? Call us
Grand Haven: 616-844-3388
Traverse City: 231-929-3388
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Questions? Call us
Grand Haven: 616-844-3388
Traverse City: 231-929-3388
(0 items) 


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Home > The Wet Mitten Crew
John McNeil- Chief Officer of Assorted Duties

John grew up in Spring Lake, MI. and graduated from Spring Lake High School in 2003. The time period thereafter has quite a few gaps and some fuzzy memories, but legend has it John roamed the Canadian wilderness for a few years challenging black bears to wrestling matches. In 2009, John graduated from Cornerstone University with a business degree and eagerly set out to conquer one of the worst job markets in U.S. history. After buying into the 'go big or go home' philosophy of self employment, John locked himself in a room for days and days for a vigorous brainstorming session. When he emerged, he had a phone call to make to his little brother in Denver to make the pitch of his life... Convince him to leave an average job with limited prospects and an overpriced apartment... This was going to be difficult.

Ben McNeil- Chief Officer of Anything and Everything

Ben graduated Spring Lake High School in 2005, after which he attended and graduated from the University of Colorado at Boulder in 2009. Ben first tried red and khaki on for size in a post college retail management career at Target. Although a valuable experience, the fit wasn't quite right and he moved on to become the 'yes man' for a serial entrepreneur. Although an exciting environment, this seemed a little far on the other end of the spectrum. Feeling like Goldilocks in the story of the three bears, ben thought to himself... 'I wonder when I'll find the porridge that's just right?' Then his phone rang, and he committed to what would become the worst... I mean best decision of his life.

Note from us:
In all seriousness, we have a blast doing what we do. Our existence is made possible by all of you and we appreciate every day we're in business. A big thank you to each and every one of our awesome customers, some of who visit us in store regularly, and some who shop with us online just once. You all play a role in keeping us in a job, and we hope our service reflects our gratitude.
Welcome To Our Store

Welcome to Wet Mitten, we are Michigan's premier surf shop! The Wet Mitten Surf Shop is a locally owned Michigan based company, specializing in stand-up paddle (SUP), surf, kiteboard and skate/longboard gear. A wide variety of rental and lesson services are also available throughout the year.

Our mission is to share our love for the outdoors and water sports in particular through the promotion of stand-up paddle, surf and kiteboarding. Surrounded by a freshwater ocean and home to thousands of inland lakes and rivers, Michigan is a water sport enthusiasts paradise. If you've ever been lucky enough to surf a glassy northwest swell in Grand Haven, kitesurf Little Sable Point on a breezy south wind, stand-up paddle the pristine waters of East or West Bay in Traverse City, brave the chilly waters of Lake Superior to surf the perfect wave, or anything in between, you understand how truly unique and amazing Michigan is. Our goal at the Wet Mitten is to help make those stand-up paddle, kiteboard and surf experiences and adventures accessible to everyone through the gear that we sell and the lessons and rentals that we offer.

We at Wet Mitten Surf Shop invite you to get out on the water and "Explore Michigan's other half"

Now serving two locations:

Grand Haven location 301 N Harbor, suite B-3 Grand Haven, MI 49417 (616) 844-3388

Traverse City location 101 N Park, suite 2-A Traverse City, MI 49684 (231) 929-3388

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